Design evolution through customer interaction with functional prototypes

@inproceedings{Campbell2007DesignET,
  title={Design evolution through customer interaction with functional prototypes},
  author={R. I. Campbell and D. J. de Beer and Ludrick Barnard and Gerrie J. Booysen and Michael H. Truscott and Rebecca Cain and Michael John Burton and Diane E. Gyi and Richard J.M. Hague},
  year={2007}
}
  • R. I. Campbell, D. J. de Beer, +6 authors Richard J.M. Hague
  • Published 2007
  • Engineering
  • There can be a tendency, even within companies who practice concurrent engineering, to limit customer involvement to the initial and final stages of the new product development process only. This invites the possibility that the customers' opinions will be lost or at least diluted during the intermediate stages of the process. A joint research project involving Loughborough University and the Central University of Technology, Free State has provided evidence, through several case studies, that… CONTINUE READING

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