Design and e-loyalty across cultures in electronic commerce

@inproceedings{Cyr2004DesignAE,
  title={Design and e-loyalty across cultures in electronic commerce},
  author={Dianne Cyr and Carole Bonanni and Joe Ilsever},
  booktitle={ICEC},
  year={2004}
}
The increasing incidence of Internet shopping necessitates a better understanding of how e-loyalty is built in online transaction environments between businesses and consumers. In the current investigation website design and culture are important elements related to how website trust, website satisfaction, and e-loyalty evolve in online business relationships. A review of the literature is presented, including hypotheses for testing. Based on data collected on site in Canada, the U.S., Germany… CONTINUE READING
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