Design and Development of Intelligent Decision Support Prototype System for Social Media Competitive Analysis in Fashion Industry

@article{Ngai2016DesignAD,
  title={Design and Development of Intelligent Decision Support Prototype System for Social Media Competitive Analysis in Fashion Industry},
  author={E. Ngai and S. S. Lam and J. Poon and B. Shen and K. Moon},
  journal={J. Organ. End User Comput.},
  year={2016},
  volume={28},
  pages={13-32}
}
This paper describes the design and development of an intelligent decision support system IDSS for competitive analysis of social media in the fashion industry. A web-based prototype system is designed and developed to assist in monitoring the growing Internet media, protect fashion brands and products, and provide support for social media competitive analysis in the fashion industry through social media. In this study, a social media value grid that allows managers to use social media… Expand
3 Citations

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