Design Thinking and Digital Marketing Skills in Marketing Education: A Module on Building Mobile Applications

@article{Schiele2018DesignTA,
  title={Design Thinking and Digital Marketing Skills in Marketing Education: A Module on Building Mobile Applications},
  author={Kristen Schiele and Steven Chen},
  journal={Marketing Education Review},
  year={2018},
  volume={28},
  pages={150 - 154}
}
The purpose of this article is to demonstrate how marketing educators can utilize the design-thinking process to create an engaged, high-impact learning experience for students. The guidelines of the assignment outlined in this article show how marketing students can utilize the design-thinking process in order to create a mobile application that meet the needs of target consumers. This adaptable assignment was tested in two types of marketing courses, and findings indicate that students… Expand
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References

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