Design Team Framing: Paths and Principles

  title={Design Team Framing: Paths and Principles},
  author={Jonathan Yu and Alice M. Agogino},
This paper addresses two major challenges new product development teams face in making a product people want. The first challenge is to frame the design situation based on a real need of a customer. The second, less obvious, challenge is to get everyone on the team in agreement about what that framing is everyone needs to be on the same page about what it is they're doing. Yet these two challenges are not independent, they are intertwined with each other, connected by the concrete research and… CONTINUE READING


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