Design Architecture and Introduction Timing for Rapidly Improving Industrial Products

  title={Design Architecture and Introduction Timing for Rapidly Improving Industrial Products},
  author={Karthik Ramachandran and Vish Krishnan},
  journal={Manufacturing & Service Operations Management},
Technological advances present rms in many industries with opportunities to substantially improve their product's capabilities in short periods of time. Customers who invest in these products may, however, react adversely to rapid improvements that obsoletes their previous versions by deferring their purchase. In industrial markets, there is an emerging trend of sequentially improving products designed to be upgraded in a modular fashion. We study in this paper the impact of product… CONTINUE READING
Highly Cited
This paper has 33 citations. REVIEW CITATIONS

From This Paper

Figures, tables, and topics from this paper.

Explore Further: Topics Discussed in This Paper


Publications referenced by this paper.
Showing 1-10 of 35 references

Durable-Goods Monopolists

Jeremy I. Bulow
View 5 Excerpts
Highly Influenced

Durable- Goods Monopolists, Rational Consumers, and Improving Products

A. Dhebar
Marketing Science 13 (1), 100 120. • 1994
View 6 Excerpts
Highly Influenced

Changing Competitive Dynamics in Network Industries: An Exploration of SunMicrosystems' Open Systems Strategy

R. Garud, A. Kumaraswamy
Strategic Management Journal 14 (5), 351 369. • 1993
View 3 Excerpts
Highly Influenced

Operationalizing technology improvements in product development decision-making

European Journal of Operational Research • 2003
View 4 Excerpts
Highly Influenced

ASML Annual Report

Available at • 2005
View 2 Excerpts

Introduction of New Technologies to Competing Industrial Consumers

S. Erat, S. Kavadias
Working Paper, Georgia Institute of Technology. • 2004
View 1 Excerpt

Similar Papers

Loading similar papers…