Design Architecture and Introduction Timing for Rapidly Improving Industrial Products

@article{Ramachandran2008DesignAA,
  title={Design Architecture and Introduction Timing for Rapidly Improving Industrial Products},
  author={Karthik Ramachandran and Vish Krishnan},
  journal={Manufacturing & Service Operations Management},
  year={2008},
  volume={10},
  pages={149-171}
}
Technological advances present rms in many industries with opportunities to substantially improve their product's capabilities in short periods of time. Customers who invest in these products may, however, react adversely to rapid improvements that obsoletes their previous versions by deferring their purchase. In industrial markets, there is an emerging trend of sequentially improving products designed to be upgraded in a modular fashion. We study in this paper the impact of product… CONTINUE READING
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