Descriptive social norms and charitable giving

  title={Descriptive social norms and charitable giving},
  author={Jens Agerstr{\"o}m and Rickard Carlsson and LINDA NICKLASSON and LINDA GUNTELL},
By conducting a field experiment, we examined whether conveying descriptive social norms (e.g., " this is what most people do ") leads to more charitable giving compared to industry standard appeals. Moreover, we examined whether people are more likely to conform to the local norms of one's immediate environment than to more global norms extending beyond one's local environment. University students received a charity organization's information brochure and were asked for a monetary contribution… CONTINUE READING