Description of a media campaign about alcohol use during pregnancy.

  title={Description of a media campaign about alcohol use during pregnancy.},
  author={John B. Lowe and Leslie A. Baxter and Randy Hirokawa and Elisabeth Pearce and Jana J Peterson},
  journal={Journal of studies on alcohol and drugs},
  volume={71 5},
OBJECTIVE This study describes the development and testing of a multicomponent media campaign aimed at increasing discussions of alcohol use during pregnancy. METHOD Women, Infants, and Children (WIC) programs in Iowa were paired and, within each pair, were randomly assigned to a usual-care group (advice not to consume alcohol while pregnant and the opportunity to watch a 30-second television commercial about the effects of drinking during pregnancy) or intervention group (usual care plus a… CONTINUE READING