Deriving Business Value from IT Applications in Product Development: A Complementarities-Based Model

@inproceedings{Fichman2009DerivingBV,
  title={Deriving Business Value from IT Applications in Product Development: A Complementarities-Based Model},
  author={Robert G. Fichman and Satish Nambisan},
  booktitle={Information Technology and Product Development},
  year={2009}
}
Many companies that have made considerable investments in IT applications to support their product development activities have realized limited value from such efforts. In this chapter, we argue that a deep understanding of the complementarities that exist in the product development context is critical to ensure that business value is derived from the IT… CONTINUE READING