Depictions of Gender on Primetime Television: A Quantitative Content Analysis

  title={Depictions of Gender on Primetime Television: A Quantitative Content Analysis},
  author={Alexander Sink and Dana Mastro},
  journal={Mass Communication and Society},
  pages={22 - 3}
  • Alexander Sink, Dana Mastro
  • Published 2017
  • Psychology
  • Mass Communication and Society
  • To document current portrayals of women and men on primetime television, a quantitative content analysis was conducted. A 1-week composite of primetime television programming across 9 broadcast and cable networks was randomly sampled, yielding 89 programs and 1,254 characters. Consistent with prior findings, women were significantly underrepresented on primetime TV when compared with men. Analyses examined representations of gender in the realms of occupation, aggression, sexualization, and… CONTINUE READING
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