Demographic and Psychographic Antecedents of Community Participation: Applying a Social Marketing Model

@inproceedings{DuttaBergman2003DemographicAP,
  title={Demographic and Psychographic Antecedents of Community Participation: Applying a Social Marketing Model},
  author={Mohan J. Dutta-Bergman},
  year={2003}
}
Community participation has received a great deal of attention in recent work on political and health communication. Reflective of the extent of collective action in a community, community participation has typically been treated as a macro-level variable. Building on recent research that points out the role of trait-level variables in the production of community participation, this article serves two different purposes. First, based on the notion of a web of congruent activities, interests… CONTINUE READING