• Corpus ID: 246016394

Demographic Confounding Causes Extreme Instances of Lifestyle Politics on Facebook

  title={Demographic Confounding Causes Extreme Instances of Lifestyle Politics on Facebook},
  author={Alexander Ruch and Yujia Zhang and Michael Macy},
Lifestyle politics emerge when activities that have no substantive relevance to ideology become politically aligned and polarized. Homophily and social influence are able generate these fault lines on their own; however, social identities from demographics may serve as coordinating mechanisms through which lifestyle politics are mobilized are spread. Using a dataset of 137,661,886 observations from 299,327 Facebook interests aggregated across users of different racial/ethnic, education, age… 


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