Democratizing Journalism – How User‐Generated Content and User Communities Affect Publishers’ Business Models

  title={Democratizing Journalism – How User‐Generated Content and User Communities Affect Publishers’ Business Models},
  author={Michael A. Zeng and Bianca Dennstedt and Hans Koller},
  journal={ORG: Other Individual Issues \& Organizational Behavior (Topic)},
Publishers, today, are struggling with their business model: Their efforts to convert traditional content into digital products seem to be insufficient as recipients expect more than simply the mere digitalization of content. Dissatisfied with solely being informed by selected journalists, modern recipients are often interested in acquiring information from various sources, in discussing with others, or even in contributing with their own content. Hence, recipients seem to evolve from being… 
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