Demarketing products which may pose health risks: an example of the tobacco industry.

Abstract

This paper considers the concept of demarketing as it relates to the tobacco industry and cigarettes but application can be made to other industries which market potentially "unsafe" products. The focus of the paper is on cigarettes and their marketing and demarketing as mature products in the Product Life Cycle. Public policy and consumer education are… (More)

Topics

Figures and Tables

Sorry, we couldn't extract any figures or tables for this paper.

Slides referencing similar topics