Demarketing Tobacco Products Strategy to Impact Customers for Social Change

@inproceedings{Baporikar2017DemarketingTP,
  title={Demarketing Tobacco Products Strategy to Impact Customers for Social Change},
  author={N. Baporikar and Rosalia Fotolela},
  year={2017}
}
  • N. Baporikar, Rosalia Fotolela
  • Published 2017
  • Psychology
  • Thisarticledescribeshowdemarketingisastrategyaimedatreducingthedemandfortheproduct andtherebytheconsumption.Thisstrategyiswellsuitedforharmfulproductsthoughtheymayhave utilityintheeconomicsofliquor,drugs,cigarsandtobaccoproducts.Manyconsumecigarettesand chewgutka,whichisa tobaccoproducteitherashabit,stressrelieverorstyle.Theconsumption oftobaccoproductshasnegativesideeffectssuchaslungcancerandoraldiseases.Thus,theaim… CONTINUE READING
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