Demarketing Tobacco Products Strategy to Impact Customers for Social Change
@inproceedings{Baporikar2017DemarketingTP,
title={Demarketing Tobacco Products Strategy to Impact Customers for Social Change},
author={N. Baporikar and Rosalia Fotolela},
year={2017}
}Thisarticledescribeshowdemarketingisastrategyaimedatreducingthedemandfortheproduct andtherebytheconsumption.Thisstrategyiswellsuitedforharmfulproductsthoughtheymayhave utilityintheeconomicsofliquor,drugs,cigarsandtobaccoproducts.Manyconsumecigarettesand chewgutka,whichisa tobaccoproducteitherashabit,stressrelieverorstyle.Theconsumption oftobaccoproductshasnegativesideeffectssuchaslungcancerandoraldiseases.Thus,theaim… CONTINUE READING
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