Demand-supply Interface : a Systematic Review of Literature

  title={Demand-supply Interface : a Systematic Review of Literature},
  author={Simona D ‟ Antone},
  • Simona D ‟ Antone
  • Published 2013
Increasingly researchers are advocating the need of integration between the demand and supply value chains. The motive behind it is the creation of supply chains capable of delivering superior value propositions to each type of customer served by the company. While the concept of demand-supply integration is relatively new, many researchers have studied the interface between internal departments or functions and explored how they can align their efforts. We therefore conducted a systemic… CONTINUE READING

From This Paper

Figures, tables, results, connections, and topics extracted from this paper.
0 Extracted Citations
123 Extracted References
Similar Papers

Referenced Papers

Publications referenced by this paper.
Showing 1-10 of 123 references

Cross-functional integration of R&D, marketing, and manufacturing in radical and incremental product innovations and its effects on project effectiveness and efficiency

  • Brettel, M. Heinemann, A. F. Engelen, S. Neubauer
  • Journal of Product Innovation Management. 28, pp…
  • 2011
Highly Influential
17 Excerpts

Demand and supply

  • T Esper, A Ellinger, T Stank, D Flint, M. Moon
  • Journal of Business Logistics,
  • 2010
Highly Influential
6 Excerpts

Extending the supply chain: Integrating operations and marketing in the online grocery industry.

  • K. K. Boyer, G.T.M. Hult
  • Journal of Operations Management,
  • 2005
Highly Influential
6 Excerpts

Demand and supply chains: the value catalyst

  • M Rainbird
  • International Journal of Physical Distribution…
  • 2004
Highly Influential
7 Excerpts

Antecedents and Consequences of CrossFunctional Cooperation: A Comparison of R&D, Manufacturing, and Marketing Perspectives

  • X Song, M Montoya-Weiss, J Schmidt
  • Journal of Product Innovation Management,
  • 1997
Highly Influential
12 Excerpts

Cross-Functional Working Relationships in Marketing.

  • M. D. Hutt
  • Journal of the Academy of Marketing Science,
  • 1995
Highly Influential
10 Excerpts

Marketing's Interaction with Other Functional Units: A Conceptual Framework and Empirical Evidence.

  • R. W. Ruekert, O. C. Walker
  • Journal of Marketing,
  • 1987
Highly Influential
6 Excerpts

Disharmony between R&D and marketing

  • W. E. Souder
  • Industrial Marketing Management, 10, pp. 67-73.
  • 1981
Highly Influential
8 Excerpts

Similar Papers

Loading similar papers…