Demand Uncertainty and the Bayesian Effect in Markdown Pricing with Strategic Customers

@article{Whang2015DemandUA,
  title={Demand Uncertainty and the Bayesian Effect in Markdown Pricing with Strategic Customers},
  author={Seungjin Whang},
  journal={Manufacturing & Service Operations Management},
  year={2015},
  volume={17},
  pages={66-77}
}

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