Demand Forecasting : Evidence-Based Methods

  title={Demand Forecasting : Evidence-Based Methods},
  author={Kesten C. Green and jeanne. armstrong},
In recent decades, much comparative testing has been conducted to determine which forecasting methods are more effective under given conditions. This evidence-based approach leads to conclusions that differ substantially from current practice. This paper summarizes the primary findings on what to do – and what not to do. When quantitative data are scarce, impose structure by using expert surveys, intentions surveys, judgmental bootstrapping, prediction markets, structured analogies, and… CONTINUE READING


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