Defining Publics in Public Relations: The Case of a Suburban Hospital

@article{Grunig1978DefiningPI,
  title={Defining Publics in Public Relations: The Case of a Suburban Hospital},
  author={James E. Grunig},
  journal={Journalism \& Mass Communication Quarterly},
  year={1978},
  volume={55},
  pages={109 - 124}
}
  • J. Grunig
  • Published 1 March 1978
  • Political Science
  • Journalism & Mass Communication Quarterly
I f one takes the term public relations literally he would quickly deduce that the two most important questions which a public relations practitioner must answer are "Who are my publics?" and "What kind of relations d o I have with those publics?" Yet public-relations practitioners and communication researchers have spent much more time trying to answer the second question than the first. Public-relations practitioners and textbooks d o not ignore the question of who the public is. Typically… 

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