Defining, Applying and Customizing Store Atmosphere in Virtual Reality Commerce: Back to Basics?

@article{Krasonikolakis2011DefiningAA,
  title={Defining, Applying and Customizing Store Atmosphere in Virtual Reality Commerce: Back to Basics?},
  author={Ioannis G. Krasonikolakis and Adam P. Vrechopoulos and Athanasia Pouloudi},
  journal={Int. J. E Serv. Mob. Appl.},
  year={2011},
  volume={3},
  pages={59-72}
}
This paper studies the concept of Store Atmosphere in Virtual Commerce (V-Commerce) through the Web in order to empirically define its determinants and investigate their applicability and customization capabilities. A series of in depth interviews with field experts (study #1) along with an online questionnaire survey (study #2) served as the data collection mechanisms of the study. The empirical findings suggest that while the social aspect dimension of V-Commerce limits customization… 

The Effect of Music on Shoppers’ Shopping Behaviour in Virtual Reality Retail Stores: Mediation Analysis

TLDR
The effect of music, as an atmospheric cue of 3D virtual reality retail (VRR) stores, on shoppers’ emotions and behaviour was determined and it was a major source of inducing pleasure and increasing shoppers' positive approach behaviour.

3D Servicescape Model: Atmospheric Qualities of Virtual Reality Retailing

TLDR
A 3D servicescape conceptual model is offered on the basis of stimulus-organism-dimension, which proposes that a 3D virtual reality retail (VRR) store environment consists of physical, social, socially symbolic and natural dimensions.

The Role of Virtual Environment in Online Retailing: State of the Art and Research Challenges

The aim of the paper is to systematically analyse the effects of the online environment on customers’ behaviour in order to offer a first, comprehensive state-of-the-art of the research on this

Personalizing 3D virtual fashion stores: an action research approach to modularity development

TLDR
The authors’ suggested modules for personalizing 3D virtual stores could inspire future evidence-based designs to be readily used by VR retailers as well extend the application of mass customization theory from the realm of product development to retail environments.

The Effects of Online Cues and Perceived Risk on Customer Loyalty: An Empirical Study Among Online Footwear Buyers in India

TLDR
The model suggests perceived risk is vital for customer loyalty, and that males and females perceive the relationship between product display satisfaction, assortment satisfaction, and price comparison satisfaction differently.

3D online environments: ethical challenges for marketing research

TLDR
The characteristics of the 3D online environments and the behaviour and experiences of their users set the boundaries and guide the way regarding the ethical concerns that arise in this novel, fast-evolving context.

A Service-Oriented Approach for the Optimal Product/Service Design Business Process

TLDR
The optimal product design is broken down into distinct services, each one of them maps into a basic feature (simulation, optimization, competition analysis, etc.), and all services are aggregated to a marketing decision support system by a service oriented architecture, achieving a decision-makers friendly environment.

Database Support for M-Commerce and L-Commerce

TLDR
This article focuses on mobile-client enabled database servers, often referred to as mobile databases, which maintain information for the underlying m-commerce and l-commerce applications in which mobile devices serve as the hardware platform interfacing with customers, connected through wireless communication.

An Ideation Framework for Service Process Improvement

Service delivery processes play a key role in the competitiveness of modern organizations. Their effectiveness and efficiency are a consequence of successful design of new processes and improvement

The Influence of Assortment Satisfaction on Customer Loyalty: An Empirical Survey of Students

TLDR
This study investigates how Assortment Satisfaction is predicted for purchase, and its implications for relationships and price comparison.

References

SHOWING 1-10 OF 41 REFERENCES

Internet retail store design: How the user interface influences traffic and sales

TLDR
Findings demonstrate that the user interface is an essential link between the customer and the retail store in Web-based shopping environments.

Virtual Shopping: Breakthrough in Marketing Research

Publication languages: Data set: Elsevier Source The Journal of Product Innovation Management > 1996 > 13 > 6 > 558-559 Unfortunately, this is not a research report, but an advocacy presentation. A

The influence of store environment on quality inferences and store image

The study reported here examines how combinations of specific elements in the retail store environment influence consumers’ inferences about merchandise and service quality and discusses the extent

Superstore interactivity: a new self‐service paradigm of retail service?

The nature of retail service varies from personal service to the provision of greater ambience. Indeed, anything that adds value to the merchandise itself can be considered part of the service

Adoption of Virtual Try-on technology for online apparel shopping

Virtual try-on technology (referred to in this article as Virtual Try-on) can deliver product information that is similar to the information obtained from direct product examination. In addition, the

THE INFLUENCE OF VIRTUAL DIRECT EXPERIENCE (VDE) ON ON-LINE AD MESSAGE EFFECTIVENESS

In this research, two separate experiments investigate the effects of virtual direct experience (VDE) and the degree of digitalization of experiential product attributes on on-line ad message