Defection detection: predicting search engine switching

  title={Defection detection: predicting search engine switching},
  author={Allison P. Heath and Ryen W. White},
Searchers have a choice about which Web search engine they use when looking for information online. If they are unsuccessful on one engine, users may switch to a different engine to continue their search. By predicting when switches are likely to occur, the search experience can be modified to retain searchers or ensure a quality experience for incoming searchers. In this poster, we present research on a technique for predicting search engine switches. Our findings show that prediction is… CONTINUE READING
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