Deeply Rooted in Memories: Toward a Comprehensive Overview of 30 Years of Memorable Message Literature.

Abstract

Knapp, Stohl, and Reardon's (1981) seminal work reported that some messages may be "remembered for a long time and have a profound influence on a person's life" (p. 27). While the foundational concepts of this framework have offered a meaningful contribution to memorable messages research, this article seeks to unpack the past three decades of the… (More)
DOI: 10.1080/10410236.2016.1278491

Topics

  • Presentations referencing similar topics