Deep Democracy, Thin Citizenship: The Impact of Digital Media in Political Campaign Strategy

  title={Deep Democracy, Thin Citizenship: The Impact of Digital Media in Political Campaign Strategy},
  author={Philip N. Howard},
  journal={The Annals of the American Academy of Political and Social Science},
  pages={153 - 170}
  • P. Howard
  • Published 1 January 2005
  • Political Science, Sociology
  • The Annals of the American Academy of Political and Social Science
Digital media strategies are a crucial component of contemporary political campaigns. Established political elites use database and Internet technologies to raise money, organize volunteers, gather intelligence on voters, and do opposition research. However, they use data-mining techniques that outrage privacy advocates and surreptitious technologies that few Internet users understand. Grassroots political actors and average votersbuild their own digital campaigns, researching public policy… 

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