Deconstructing overhearing viewers: TVmojis as story retellers

  title={Deconstructing overhearing viewers: TVmojis as story retellers},
  author={Xi Cui},
  journal={Chinese Journal of Communication},
  pages={155 - 168}
  • Xi Cui
  • Published 3 April 2018
  • Art
  • Chinese Journal of Communication
The TVmoji is a pictorial visual device that captions or interprets television footage. It is widely used in many non-scripted television shows, particularly in East Asia. Using a Goffmanian footing analysis, this study categorizes TVmojis as blurted expressions, soliloquies, captions, narration, fictive viewer’s talkbacks, and fictive viewer’s comments. The author argues that by playing various roles, TVmojis help construct the viewer’s sense of being a bystander while concealing the producers… 
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