Deconstructing gamification: evaluating the effectiveness of continuous measurement, virtual rewards, and social comparison for promoting physical activity

@article{Zuckerman2014DeconstructingGE,
  title={Deconstructing gamification: evaluating the effectiveness of continuous measurement, virtual rewards, and social comparison for promoting physical activity},
  author={Oren Zuckerman and Ayelet Gal-Oz},
  journal={Personal and Ubiquitous Computing},
  year={2014},
  volume={18},
  pages={1705-1719}
}
Game design elements are often implemented in persuasive systems aimed to promote physical activity, a process called “gamification.” Gamification is believed to motivate users to become more active, and is commonly implemented in commercial products. However, relatively few studies rigorously evaluated the effectiveness of gamification, and they yielded contradicting findings. We set out to evaluate the effectiveness of virtual rewards and social comparison—two game elements prevalent in… CONTINUE READING
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