Deconstructing College Students’ Perceptions of Thin-Idealized Versus Nonidealized Media Images on Body Dissatisfaction and Advertising Effectiveness

@article{Yu2014DeconstructingCS,
  title={Deconstructing College Students’ Perceptions of Thin-Idealized Versus Nonidealized Media Images on Body Dissatisfaction and Advertising Effectiveness},
  author={Ui-Jeen Yu},
  journal={Clothing and Textiles Research Journal},
  year={2014},
  volume={32},
  pages={153 - 169}
}
  • Ui-Jeen Yu
  • Published 12 March 2014
  • Psychology
  • Clothing and Textiles Research Journal
Previous studies focused on revealing the negative effects of media exposure to thin-ideals on body image, such as body dissatisfaction, but overlooked investigating a possible influence of deflated body image after thin-idealized media exposure on advertising effectiveness. Therefore, this study investigated how the exposure of thin- versus non-idealized model images in fashion ads influence body dissatisfaction and advertising effectiveness. A conceptual model was developed, based on social… 

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