Decomposing the Value of Word-of-Mouth Seeding Programs : Acceleration Versus Expansion

@inproceedings{Libai2013DecomposingTV,
  title={Decomposing the Value of Word-of-Mouth Seeding Programs : Acceleration Versus Expansion},
  author={Barak Libai and Eitan Muller and Renana Peres},
  year={2013}
}
Vol. L (April 2013), 161–176 *Barak Libai is Associate Professor of Marketing, Arison School of Business, Interdisciplinary Center (e-mail: libai@idc.ac.il). Eitan Muller is Professor of Marketing, Stern School of Business, New York University and Professor of Marketing, Arison School of Business, Interdisciplinary Center (e-mail: emuller@idc.ac.il). Renana Peres is Assistant Professor of Marketing, School of Business Administration, Hebrew University of Jerusalem (e-mail: peresren@huji.ac.il… CONTINUE READING
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