Decision speed induces context effects in choice.

@article{Hawkins2012DecisionSI,
  title={Decision speed induces context effects in choice.},
  author={Guy Hawkins and Scott D. Brown and Mark Steyvers and Eric-Jan Wagenmakers},
  journal={Experimental psychology},
  year={2012},
  volume={59 4},
  pages={206-15}
}
The context in which a decision occurs can influence the decision-making process in many ways. In the laboratory, this is often evident in the effects of recent decisions. For instance, many experiments combine easy and difficult decisions, such as when word frequency is manipulated in lexical decision. The "blocking effect" describes how such decisions differ depending on whether the conditions are presented in pure blocks (comprised purely of easy or hard stimuli) or mixed blocks (also known… CONTINUE READING