Decision moving window: using interactive eye tracking to examine decision processes.

@article{FrancoWatkins2011DecisionMW,
  title={Decision moving window: using interactive eye tracking to examine decision processes.},
  author={Ana M. Franco-Watkins and Joseph G. Johnson},
  journal={Behavior research methods},
  year={2011},
  volume={43 3},
  pages={853-63}
}
It has become increasingly more important for researchers to better capture the complexities of making a decision. To better measure cognitive processes such as attention during decision making, we introduce a new methodology: the decision moving window, which capitalizes on both mouse-tracing and eye-tracking methods. We demonstrate the effectiveness of this methodology in a probabilistic inferential decision task where we reliably measure attentional processing during decision making while… CONTINUE READING