Decision Support System For A Customer Relationship Management Case Study

@article{Kart2014DecisionSS,
  title={Decision Support System For A Customer Relationship Management Case Study},
  author={{\"O}zge Kart and Alp Kut and Vladimir Radevski},
  journal={International Journal of Informatics and Communication Technology},
  year={2014},
  volume={3},
  pages={88-96}
}
Data mining is a computational approach aiming to discover hidden and valuable information in large datasets. It has gained importance recently in the wide area of computational among which many in the domain of Business Informatics. This paper focuses on applications of data mining in Customer Relationship Management (CRM). The core of our application is a classifier based on the naive Bayesian classification. The accuracy rate of the model is determined by doing cross validation. The results… 

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