Decision-Making Behaviour Towards Casual Wear Buying : A Study of Young Consumers in Mainland China

  • Y. KwanC., W YeungK.
  • Published 2004


This paper explores young Chinese consumers’ decision-making behaviour towards casual wear purchase in Mainland China. Specifically, it offers empirical results on the relationship between consumers’ decision-making styles and clothing choice criteria towards buying casual wear. The Consumer Style Inventory (CSI), developed by Sproles and Kendall (1986) for… (More)

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