Decentralizing electoral campaigns? New-old parties, grassroots and digital activism

  title={Decentralizing electoral campaigns? New-old parties, grassroots and digital activism},
  author={J. Lobera and M. Portos},
  journal={Information, Communication \& Society},
  pages={1419 - 1440}
ABSTRACT Recent studies suggest that new parties display new patterns of digital mobilization. We shed light on this debate: do new party supporters engage in online political activities to a greater extent during electoral campaigns? Do they share political images or quotes on social media, participate in political forums, or exchange political messages with their friends more often than supporters of traditional parties? No. Drawing on a post-electoral survey dataset in Spain, we find that… Expand
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