Debit and credit card usage and satisfaction

@inproceedings{Foscht2010DebitAC,
  title={Debit and credit card usage and satisfaction},
  author={Thomas Foscht and Cesar Maloles and Bernhard Swoboda and Swee-lim Chia},
  year={2010}
}
  • Thomas Foscht, Cesar Maloles, +1 author Swee-lim Chia
  • Published 2010
  • Business
  • Purpose – This exploratory study seeks to explore the link between the choices of payment mode to customer satisfaction. It examines the Austrian market in relation to its choice and usage of debit cards versus credit cards and its impact on customer satisfaction and loyalty. Furthermore, the study aims to identify the key drivers of customer satisfaction for these two modes of electronic payment.Design/methodology/approach – A structured questionnaire was administered in person to 360 Austrian… CONTINUE READING

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