Dear Santa : The effects of television advertising on young children *

  title={Dear Santa : The effects of television advertising on young children *},
  author={Karen J. Pine and Avril S Nash},
Every day children are exposed to the selling messages of advertisers via the television. There is some debate in the literature over the age at which young children can distinguish television advertisements from programmes, when they can remember and want what they see and when they are able to understand that the advertiser's motive is to sell a product. Resolution of the debate has been hampered by methodological difficulties and paradigms which fail to fully capture and explain children's… CONTINUE READING
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