Dealing with Ambivalence: Farmers' and Consumers' Perceptions of Animal Welfare in Livestock Breeding

@article{TeVelde2002DealingWA,
  title={Dealing with Ambivalence: Farmers' and Consumers' Perceptions of Animal Welfare in Livestock Breeding},
  author={Hein Te Velde and Noelle Aarts and Cees M. J. van Woerkum},
  journal={Journal of Agricultural and Environmental Ethics},
  year={2002},
  volume={15},
  pages={203-219}
}
The results of an empirical study intoperceptions of the treatment of farm animals inthe Netherlands are presented. A qualitativeapproach, based on in-depth interviews withmeat livestock farmers and consumers was chosenin order to assess motivations behindperceptions and to gain insight into the waypeople deal with possible discrepancies betweentheir perceptions and their daily practices.Perceptions are analyzed with the help of aframe of reference, which consists ofvalues, norms, convictions… 
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