Database as Genre: The Epic Transformation of Archives

  title={Database as Genre: The Epic Transformation of Archives},
  author={Ed Folsom},
  journal={PMLA/Publications of the Modern Language Association of America},
  pages={1571 - 1579}
  • Ed Folsom
  • Published 1 October 2007
  • Art
  • PMLA/Publications of the Modern Language Association of America
genre, in its most reductive form, seemed to have conquered all. Suddenly, you walked down the aisle and, instead of the cacophony of a hundred brands, each bearing its identifying bright colors and trademarks, each arguing for its uniqueness, saw endless rows of plain white or yellow packaging with black letters: Laundry Deter gent, Beef Stew, Pinto Beans, Beer. Every week, the invasion of generic products took over a larger segment of American grocery stores. It seemed the apotheosis of the… 
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