• Corpus ID: 26678332

Data mining techniques - for marketing, sales, and customer support

@inproceedings{Berry1997DataMT,
  title={Data mining techniques - for marketing, sales, and customer support},
  author={Michael A. Berry and Gordon Linoff},
  booktitle={Wiley computer publishing},
  year={1997}
}
From the Publisher: Data Mining Techniques thoroughly acquaints you with the new generation of data mining tools and techniques and shows you how to use them to make better business decisions. One of the first practical guides to mining business data, it describes techniques for detecting customer behavior patterns useful in formulating marketing, sales, and customer support strategies. While database analysts will find more than enough technical information to satisfy their curiosity… 

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