Data is dead... without what-if models

@article{Haas2011DataID,
  title={Data is dead... without what-if models},
  author={Peter J. Haas and Paul P. Maglio and Patricia G. Selinger and Wang Chiew Tan},
  journal={Proceedings of the VLDB Endowment},
  year={2011},
  volume={4},
  pages={1486 - 1489}
}
Current database technology has raised the art of scalable descriptive analytics to a very high level. Unfortunately, what enterprises really need is prescriptive analytics to identify optimal business, policy, investment, and engineering decisions in the face of uncertainty. Such analytics, in turn, rest on deep predictive analytics that go beyond mere statistical forecasting and are imbued with an understanding of the fundamental mechanisms that govern a system's behavior, allowing what-if… 

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