• Corpus ID: 61239318

Data and Analytics - Data-Driven Business Models: A Blueprint for Innovation

  title={Data and Analytics - Data-Driven Business Models: A Blueprint for Innovation},
  author={Joshua W. Brownlow and Mohamed Zaki and A. D. Neely},
In this paper the authors present an integrated framework that could help stimulate an organisation to become data-driven by enabling it to construct its own Data-Driven Business Model (DDBM) in coordination with the six fundamental questions for a data-driven business. [] Key Result This system of inhibitor ranking represents the frequency and severity of inhibitor, as perceived by 41 strategy and data-oriented elite interviewees.

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