Data accuracy's impact on segmentation performance: Benchmarking RFM analysis, logistic regression, and decision trees

Abstract

a IESEG School of Management, Université Catholique de Lille (LEM, UMR CNRS 8179), Expertise Center for Database Marketing (ECDM), Department of Marketing, 3 Rue de la Digue, F-59000, Lille, France b Hogeschool-Universiteit Brussel, Faculty of Economics and Management, Warmoesberg 26, B-1000 Brussels, Belgium c Katholieke Universiteit Leuven, Faculty of Business and Economics, Naamsestraat 69, B-3000 Leuven, Belgium

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Cite this paper

@inproceedings{Coussement2015DataAI, title={Data accuracy's impact on segmentation performance: Benchmarking RFM analysis, logistic regression, and decision trees}, author={Kristof Coussement and Van den Bossche and Koen W. De Bock}, year={2015} }