Data Mining for Web Personalization

  title={Data Mining for Web Personalization},
  author={Bamshad Mobasher},
  booktitle={The Adaptive Web},
In this chapter we present an overview of Web personalization process viewed as an application of data mining requiring support for all the phases of a typical data mining cycle. These phases include data collection and preprocessing, pattern discovery and evaluation, and finally applying the discovered knowledge in real-time to mediate between the user and the Web. This view of the personalization process provides added flexibility in leveraging multiple data sources and in effectively using… CONTINUE READING
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