Data Mining and Its Applications in CRM

  title={Data Mining and Its Applications in CRM},
  journal={2010 Second International Conference on Computer Research and Development},
  • Wanghualin
  • Published 2010 in
    2010 Second International Conference on Computer…
This paper, through the introduction of data mining technology, focuses on expatiating on the working methods of data mining technology and analyzing its basic steps. Furthermore, combining with the corporate marketing practices as well as citing the case description, the paper explores the applications of data mining technology in customer relationship… CONTINUE READING