Data Mining Application in Customer Relationship Management for Hospital Inpatients

  • Eun Whan Lee
  • Published 2012 in Healthcare informatics research


OBJECTIVES This study aims to discover patients loyal to a hospital and model their medical service usage patterns. Consequently, this study proposes a data mining application in customer relationship management (CRM) for hospital inpatients. METHODS A recency, frequency, monetary (RFM) model has been applied toward 14,072 patients discharged from a… (More)
DOI: 10.4258/hir.2012.18.3.178


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