Data Mining : A Tool for Enhancing Business Process in Banking Sector

  title={Data Mining : A Tool for Enhancing Business Process in Banking Sector},
  author={Dr. R. Mahammad Shafi and P. Gowtham Srinivas},
Significant shifts in the business environment, economic volatility, changing customer and staff expectations, and the adoption of new technology make it increasingly challenging for banks to navigate technology strategy alternatives and prioritize technology investments. The banking industry around the world has undergone a tremendous change in the way business is conducted. Leading banks are using Data Mining (DM) tools for customer segmentation and profitability, credit scoring and approval… CONTINUE READING
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