Darwin and the demon: innovating within established enterprises.

@article{Moore2004DarwinAT,
  title={Darwin and the demon: innovating within established enterprises.},
  author={Geoffrey A Moore},
  journal={Harvard business review},
  year={2004},
  volume={82 7-8},
  pages={86-92, 187}
}
As commercial processes commoditize in a developed economy, they are outsourced or transferred offshore, leaving onshore companies with unrelenting, Darwinian pressure to come up with the next wave of innovation. But innovation is a broad term. There are many types, from the ballyhooed disruptive innovation to more mundane forms such as process and experiential, which might involve, respectively, doing such things as streamlining the supply chain and delighting customers with small… CONTINUE READING