DRUG ADVERTISEMENT IN MEDICAL JOURNALS: A COMMENTARY

@inproceedings{Rahman1999DRUGAI,
  title={DRUG ADVERTISEMENT IN MEDICAL JOURNALS: A COMMENTARY},
  author={Sayedur Rahman and Mahmuda Begum and Zahurul Haque and Nargis Akhter},
  year={1999}
}
Information in drug advertise ment influences prescribing to a great extent. Present study analyzed the drug advertisements of five leadingjournals of Bangladesh in two different study periods, each of two years duration. Advertisements occupied 7. 1 % and 5. 5% of total pages of journals in 1983-84 and 1995-96 respectively. Antimicrobials were the most frequently advertised group of drug in both the study periods. The proportion was 50.6% and 68.5% during the period of 1983-84 and 199596… CONTINUE READING