Corpus ID: 16738998

DEVELOPMENT Impact of color on marketing

  title={DEVELOPMENT Impact of color on marketing},
  author={Satyendra Singh},
Purpose – Color is ubiquitous and is a source of information. People make up their minds within 90 seconds of their initial interactions with either people or products. About 62-90 percent of the assessment is based on colors alone. So, prudent use of colors can contribute not only to differentiating products from competitors, but also to influencing moods and feelings – positively or negatively – and therefore, to attitude towards certain products. Given that our moods and feelings are… Expand

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