Corpus ID: 16738998

DEVELOPMENT Impact of color on marketing

@inproceedings{Singh2006DEVELOPMENTIO,
  title={DEVELOPMENT Impact of color on marketing},
  author={Satyendra Singh},
  year={2006}
}
Purpose – Color is ubiquitous and is a source of information. People make up their minds within 90 seconds of their initial interactions with either people or products. About 62-90 percent of the assessment is based on colors alone. So, prudent use of colors can contribute not only to differentiating products from competitors, but also to influencing moods and feelings – positively or negatively – and therefore, to attitude towards certain products. Given that our moods and feelings are… Expand

Figures from this paper

An Investigation on the Relationship between Gastronomy Flows and Colors
Considering that the color-rich foods evoke health-freshness and the importance of healthy eating understanding is taken into consideration today, the adoption of the colorful as the gastronomy flow,Expand
The art of packaging: An investigation into the role of color in packaging, marketing, and branding
The purpose of this study is to contribute to the existing research in the field of packaging and marketing and shed more light on the psychology of colors and their effect on packaging andExpand
Impact of Packaging on Consumer Buying Behavior: A Study made on Millennial of Karachi
The aim of this research is to identify the relation of product packaging on consumer’s buying behavior of millennial of Karachi. The objective of this research is to add information in the existingExpand
The Impacts of Product Packaging Elements on Brand Image and Purchase Intention — An Empirical Study of Phuc Long's Packaged Tea Products
This research aimed to examine the effects of product packaging on purchase intention through the mediating role of brand image, with the example of Phuc Long’s packaged tea products. QuantitativeExpand
The Impact of Product's Packaging Color on Customers’ Buying Preferences Under Time Pressure
This research aims to test whether product’s packaging color influences customers’ purchasing preferences or not and does time pressure moderates this relationship? It studied the importance of colorExpand
The role of photography in framing and creating personal narrative: An analysis of the 2012 presidential candidates
The purpose of this investigation is to determine whether images located on Governor Mitt Romney’s website and President Barack Obama’s website could provided a strong enough narrative to swayExpand
Is Bottled Water Commodity in Saudi Arabia
The current study addresses an important question: is bottled water a commodity? How consumers in Saudi Arabia categorize bottled water? This study provides insights for marketers to understand theExpand
The Artists in Pandemic, Pandemic in Arts: Artistic Responses to the Ripples of Covid-19 in Nigeria
The battle between the human race and the coronavirus started as an epidemic in Wuhan China, in 2019 by end of January 2020, there had been reports that almost 10,000 cases of coronavirus and moreExpand
Abdullah M. Alhidari et al., International Journal of Research in Management, Economics and Commerce, ISSN 2250-057X, Impact Factor: 6.384, Volume 08 Issue 02, February 2018, Page 151-158
The current study aims to investigate families’ behavior in buying bottled water and consumption in Saudi Arabia. An attempt to illustrate the factors influencing the purchase intention as a resultExpand
Eatee mobile based food delivery system
In Malaysia, food delivery service is a very common service provided by Malaysian beside transport service. Beside restaurant, people who do not have a restaurant also offer food delivery service.Expand

References

SHOWING 1-10 OF 19 REFERENCES
“Blue Phenomenon”: Spontaneity or Preference?
Recent studies of the “Blue Phenomenon” have shown that in some countries outside the USA not ‘blue’, but ‘red’ or ‘black’ is the predominant color choice. It is argued that the differences betweenExpand
Effects of Four Psychological Primary Colors on Anxiety State
TLDR
The red and yellow groups had significantly higher A-state scores than the blue and green groups, and these values did not change significantly during the 15-min. Expand
EFFECTS OF COLOUR OF LIGHT ON NONVISUAL PSYCHOLOGICAL PROCESSES
Abstract This study investigated the influence of colour of light (‘warm’, ‘cool’ and artificial ‘daylight’ white lighting) on subjects' self-reported mood, cognitive performance and room lightExpand
A critical examination of perceptual and cognitive effects attributed to full-spectrum fluorescent lighting
TLDR
Low quality research has resulted in an absence of simple deterministic effects that can be confidently attributed to fluorescent lamp type, and promising avenues for lighting- behaviour research include investigations of cognitive mediators of lighting—behaviour relationships, and flicker rates and colour rendering effects on visual processing, appearance judgements and affect. Expand
Seeing through the eyes of the color-blind shopper: developing dialogues for understanding
  • Colors Matters – Research
  • 2002
The meaning of color for gender
  • Colors Matters – Research
  • 2002
In today's restaurants, color my sushi beautiful
  • US News & World Report
  • 2001
Bio-psychological Effects of Color
But you can judge a brand by its color
  • Brand Strategy
  • 2000
Color: A Stroke of Brilliance
  • Color: A Stroke of Brilliance
  • 1993
...
1
2
...