DEVELOPING CUSTOMER LOYALTY: THE ROLE OF SALESPERSON AND FIRM-SPECIFIC RELATIONSHIPS by

Abstract

Aston Business School Research Institute is the administrative centre for all research activities at Aston Business School. The School comprises more than 70 academic staff organised into thematic research groups along with a Doctoral Programme of more than 50 research students. Research is carried out in all of the major areas of business studies and a number of specialist fields. For further information contact:

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Cite this paper

@inproceedings{Cadogan1999DEVELOPINGCL, title={DEVELOPING CUSTOMER LOYALTY: THE ROLE OF SALESPERSON AND FIRM-SPECIFIC RELATIONSHIPS by}, author={John W. Cadogan and Brian D. Foster and J W Cadogan}, year={1999} }