Cyber neutralisation and flaming

  title={Cyber neutralisation and flaming},
  author={Jiyeon Hwang and Hwansoo Lee and Keesung Kim and Hangjung Zo and Andrew P. Ciganek},
  journal={Behaviour \& Information Technology},
  pages={210 - 224}
ABSTRACT Individuals are increasingly subjected to flaming or negative behaviours as society becomes digitally adept. Existing research on flaming is largely fragmented and insufficient to understand what induces individuals to engage in flaming actions online. Neutralisation theory, the theory of planned behaviour (TPB), and motivational theory are integrated to develop a theoretical model to better understand flaming in virtual communities. A large-scale online questionnaire targeting… Expand
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