Cute Masquerade and the Pimping of Japan

  title={Cute Masquerade and the Pimping of Japan},
  author={Laura Miller},
  journal={International Journal of Japanese Sociology},
  • Laura Miller
  • Published 2011
  • Sociology
  • International Journal of Japanese Sociology
This essay will consider gendered aspects of Cool Japan ideology as found in government-sponsored texts and imagery, as well as in other interna- tional arenas. Although scholars have recently offered critiques of Cool Japan as a form of nationalistic nation branding, uses of an objectified femininity have rarely been included in these analyses. By displacing female innovations and creativity in cultural production to the margins, Cool Japan reifies and officially promotes male geek culture. We… Expand
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